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DESIGN PROCESS
overview ~ Good graphic design is not just about looks and beauty. Most importantly, it is about effective communication, and it should always deliver successful results for any organization’s business. Successful graphic design is about positive image building. Over time, all products and organizations develop personalities just as people do. Positive personalities (images and brands) are often among the most important assets any organization possesses. To not reinforce these positive visual images, or to not strength weak one, is to leave a positioning vacuum soon filled by a competitor.
listen ~ Before we start any design project, we listen. Before we can start any design we need to fully understand your business, your marketing objectives, your competitors and your target audience. This important step is critical to implementing a successful design strategy.
plan ~ Like building a house we make a plan first. We will develop a course of action. We can recommend different ideas to give your business a competitive edge. By studying your competitors we can learn and highlight your company's unique strengths and integrate that advantageous element to your project. All projects are considered collaborative efforts. No designer egos here. Communication; we will keep you informed throughout the design process.
execute ~ We deliver on time as promised on budget.
logo design 101 ~Why do you need a logo? A logo is an essential branding element for your company. It says to the world 'who you are'. Your logo should build a positive, memorable lasting impression on both current and prospective clients. Successful logos evoke a feeling and reflect the company's attitude and values. Think of some of the best well-known logos; Target, Nike, McDonalds, Apple etc. The first thing that comes to your mind is the name of the company. This shows how strong an impression their logo and brand leaves in our mind. Some of these logos are very simple. By being simple the logo is made easier to identify and to remember. Another advantage to a simple logo is that it can adapt to many different mediums and also work in its purest form - just black and white.
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