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Witch Hazel Logo

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LOGO IDENTITY

Witch Hazel Works, Essex, CT

Collaborated on new logo and identity system for Witch Hazel Works - A Heritage Zone Park. Took creative cue from historic E.E. Dickinson advertising. Client wished to keep, maintain and promote history of property. So logo was reinterpreted and simplified. Logo is 3-color and later evolved into wayfinding signage for Witch Hazel Works; an enterprise property comprising of museum, retail and office space. Logo created while at Jenkins Design


credits:
Rhode Van Gessel
Jenkins Design


 

Above: Original
E.E. Dickinson
Logo.

Right:
modern reinterpreted stylized logo